3 Paris-based brands you need to know

This week we are traveling to Paris for the upcoming fashion week. Paris is without a doubt the most beautiful city to work in. The architecture and the city's little distinct delights are second to none. The light fed by the buildings' bright stone is remarkable and provides you with a lit of motivating energy. Here is 3 Paris-based brands that we love and think that you should keep an eye up for.

By Louise Holmskov in Wear

Maison Margiela

Maison Margiela is known for combining the discrete and cool with a leading twist. The unique approach of creating deconstructed fashion has turned the brand in to one of now a days’ most prominent and avant-garde brands. The French fashion house was established in Paris in 1988 by the Belgian Martin Margiela. This Belgian designer was educated at the Antwerp Fashion Academy in 1979, and early in his carrier, he was considered a part of Antwerp Six, which is a group of important and recognized, Belgian fashion designers. In 1984, Martin Margiela moved to Paris, where he work as a designer for Jean Paul Gaultier for three years. In 1988, the young designer debuted with his first collection for women, and 10 years later, Martin Margiela created his first male collection, which became known as “line 10”. Maison Margiela is for the fashion forward guy how loves trendy sneakers, chunky jewelry and stylish wear.

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A.P.C is a gorgeous French brand that since the year of 1987 has delivered fashionable clothes in the best quality. A.P.C has become world famous for their minimalistic designs, and they have especially become popular for their denim jeans, which are made of quality materials. They ensure you a good and comfortable fit. Here on our page, you will find a wide selection of jeans that will give you the opportunity to complete a fashionable and minimalistic expression. With A.P.C, you can go with a classical look but with an edge, so you won’t miss standing out in the crowd. Here, quality and durability goes hand I hand. That way, you are ensured products that will last for many years.


Mr. Alexandre Mattiussi launch AMI in Paris in 2011 after gaining experience at Dior, Givenchy and Marc Jacobs. AMI is contemporary cool and the collections entails items for an effortless wardrobe with stylish wearable men’s clothes that eschew overtly trendy references. AMI is a newcomer in Støy but we already have a parisian crush on the label.

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