Astrid Andersen FW17
Yesterday we attended first ever womenswear show by Astrid Andersen at Papirøen in Copenhagen. We are highly amazed and look forward to a collection that embrace the powerful woman and her sexuality.
Astrid Andersen returns to Copenhagen Fashion Week with the brand’s first ever dedicated womenswear show. Building on the launch of the Astrid Andersen womenswear collection that was shown last season alongside the menswear line during London Fashion Week Mens, this show demonstrates a concerted focus towards developing and growing Astrid Andersen womenswear, and a homecoming for the brand.
This season’s mood mirrors the menswear collection, which were designed alongside each other to present a cohesive vision and direction for the Autumn/Winter season. In direct response to an equal approach to life between men and women, the brand philosophy of strong but comfortable dressing is applied to womenswear. The Astrid Andersen woman is powerful and cool, in control of their sexuality, equal, and seeks to define themselves with confidence, in comfort and is looking for a new and contemporary way of expressing this.
Fabrics play with tradition and English heritage with casual corduroys juxtaposed against formal velvets and Sophie Hallette lace, then furthermore against fine gage leopard print, feathers and fur in homage to the harvesting of nature in pursuit of opulence. This season’s palette is traditional to an autumn setting in dark navy, plum and camel. Astrid continues to work with Avery Dennison to create new innovations in heart transfer applications of feathers as an elevated interpretation of Astrid’s signature branding.