Over the years Hi-Tec started to discover new business opportunities, and started expanding their product line. The introduction of shoes to different sports such as; hiking, football, running and tennis is some of the main sports that Hi-Tec have putted their mark on over the years. Back in 1981 when Hi-Tec launched their first model – the Silver Shadow, it was meant to conquer the running world and later the same year, 23% of the runners in London Marathon wore the newly released Silver Shadow.
Over a decade later Hi-Tec’s dominant position in sports was still intact. In the first season of England’s famous Premiership Football competition in 1992, the Hi-Tec ‘Kings Cup’ boots were featured on 52 Premiership players, including the legendary Roy Keane. Having influenced both Football and Running over the last years, Hi-Tec moved onto tennis. And in 1995, just after 3 years on focusing on the tennis product line, they became the official shoe of the world-famous Wimbledon Tennis Championships.
2013 was once again a year where Hi-Tec reached a new mileston. In the start of the year Hi-Tec wins the Footwear Product of the year at The Great Outdoors Awards with their newly introduced ‘Zuuk’ model. An incredibly lightweight and multifunctional sport shoe. Later that year Hi-Tec also wins the ‘Outdoor Footwear Brand’ of the year at the UK Footwear industry award. To celebrate the 40th anniversary of Hi-Tec. The company re-introduced the Classic74 inspired by the design of the original squash classic, which was the first shoe in the impressive and well-deserved history of the company.
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We are excited to present to you Hi-Tec, which will be available at Støy from today, and in the future with several new models and colorways!