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Man konnte entweder auf High-Performance-Sportmarken setzen oder, wie er sagt, „den nostalgischen Weg gehen“ und in ältere Marken investieren. Hier erkannte Nikolaj Hansson eine Marktlücke und wagte den Schritt in ein neues Abenteuer: Tennisbekleidung zu kreieren, mit der er und andere sich identifizieren können. Palmes bietet ein breites Sortiment, von Sportbekleidung wie Shorts und T-Shirts bis hin zu Herrenmode mit Hemden, Sweatshirts, Jogginghosen und Hosen. Zusätzlich verkauft Palmes auch Tennisaccessoires wie Tennisbälle, Handtücher und Trinkflaschen. Beige, Schwarz, Marineblau, Olivgrün und Burgunderrot sind die gängigsten Farben bei Palmes . Neben den vielen klassischen Farbkombinationen gelingt es dem Unternehmen, ein klassisches und schlichtes Design zu schaffen. Die Produktion der Kleidung und Accessoires erfolgt in Europa unter Verwendung umweltfreundlicher Materialien, egal ob recycelt oder organisch. 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