{"title":"New Balance","description":"\u003cp\u003eSince 1906, New Balance has built its reputation on the combination of technical performance and timeless style. From its earliest running shoes to today's most sought-after sneakers, the brand has maintained a careful balance between function and aesthetic. At Stoy, we carry a carefully selected range of New Balance footwear for both men and women, chosen for those who value quality in everyday life. Explore \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/footwear\"\u003eour full footwear selection\u003c\/a\u003e and find the style that suits your wardrobe.\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003ch2\u003eTechnology and Comfort\u003c\/h2\u003e\u003cp\u003eNew Balance integrates cushioning systems into the midsole that provide a soft, stable stride across a variety of surfaces. These systems absorb impact effectively and distribute pressure evenly across the foot, so comfort holds up even through extended wear.\u003c\/p\u003e\u003cp\u003eThe outsole is engineered for reliable traction, while flexible uppers allow for natural freedom of movement. What sets New Balance apart is that these technologies are not reserved for performance footwear alone. The same principles of shock absorption and support carry through to everyday sneakers, making them a practical choice from morning to evening.\u003c\/p\u003e\u003ch2\u003eSilhouettes and Character\u003c\/h2\u003e\u003cp\u003eNew Balance offers a broad range of silhouettes, from clean, running-inspired forms to more substantial profiles with distinctive detailing. The range runs from court-inspired styles to streetwear designs with genuine character.\u003c\/p\u003e\u003cp\u003eCertain models are particularly well suited to daily wear and light cross-training, owing to a lightweight construction and a classic retro sneaker silhouette that traces its origins back to the brand's technical running heritage. Others stand out with a more structured upper and a refined, court-oriented aesthetic, while other styles address runners and enthusiasts who prioritise technical performance and a more assertive profile.\u003c\/p\u003e\u003cp\u003eOur selection at Stoy is updated regularly with sought-after models and new colourways for both men and women. Browse \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/new-arrivals-mens\"\u003ethe latest men's New Balance arrivals\u003c\/a\u003e or \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/new-arrivals-womens\"\u003enew arrivals for women\u003c\/a\u003e to stay current with the collection.\u003c\/p\u003e\u003ch2\u003eMaterials and Durability\u003c\/h2\u003e\u003cp\u003eNew Balance footwear is characterised by materials such as breathable mesh, soft suede, and durable synthetic uppers. Mesh panels keep the fit light and promote airflow around the foot, while suede and leather offer structure and lasting durability over time.\u003c\/p\u003e\u003cp\u003eOutsoles are typically constructed from rubber, providing grip and wear resistance across varying surfaces. Layered uppers with reinforced support zones run consistently across the range, giving each model its own balance between functionality and visual weight. The combination of mesh, suede, and hardwearing materials means the shoes wear evenly and retain their shape with extended use.\u003c\/p\u003e\u003ch2\u003eFit and Sizing\u003c\/h2\u003e\u003cp\u003eThe fit of New Balance models varies noticeably from style to style. Models with breathable mesh panels and flexible uppers tend to feel lighter and more generous in volume, while those with a structured leather upper sit more precisely around the foot.\u003c\/p\u003e\u003cp\u003eNew Balance has long focused on fit, which makes the brand well suited to a wide range of foot shapes. The shape of the toe box and the construction of the heel counter both influence how a given size translates in practice. Check the individual product page for guidance before ordering.\u003c\/p\u003e\u003ch2\u003eStyle and Versatility\u003c\/h2\u003e\u003cp\u003eNew Balance sneakers are defined by a colour palette of natural and understated tones, complemented by restrained contrast detailing. Retro sneaker silhouettes function as versatile wardrobe foundations, pairing well with casual everyday wear and more polished looks alike.\u003c\/p\u003e\u003cp\u003eIn streetwear and everyday style, iconic silhouettes such as the 990 and the 550 continue to drive interest. These are classic forms that combine recognisable aesthetics with contemporary colourways. Unisex models make it straightforward to find the right fit regardless of gender. Explore \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/sneakers\"\u003eour full sneaker selection\u003c\/a\u003e and find the silhouette that suits your wardrobe.\u003c\/p\u003e\u003ch2\u003eCare and Maintenance\u003c\/h2\u003e\u003cp\u003eClean New Balance sneakers with a mixture of mild soap and lukewarm water, using a soft brush or cloth to gently remove dirt from the upper and sole. Avoid harsh chemicals and bleach, as these can break down materials such as suede and mesh over time.\u003c\/p\u003e\u003cp\u003eMachine washing and tumble drying are not recommended, as heat and mechanical agitation can damage the construction and midsole cushioning. Allow the shoes to air dry at room temperature, away from direct sunlight, to preserve their shape and colour. See \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/shoes\"\u003eour full shoe selection\u003c\/a\u003e for further inspiration.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWhat makes New Balance shoes particularly comfortable?\u003c\/h3\u003e\u003cp\u003eNew Balance uses midsole cushioning systems that absorb impact and provide a soft, stable platform underfoot. The combination of materials such as suede and breathable mesh, flexible uppers, and non-slip outsoles contributes to a level of comfort that works equally well for both sport and everyday wear.\u003c\/p\u003e\u003ch3\u003eWhich New Balance models are most popular?\u003c\/h3\u003e\u003cp\u003eNew Balance offers a wide range of styles suited to daily wear and light training. Some models appeal to those who prefer a more structured, court-inspired look, while others are recognised for their more voluminous profiles and technical detailing.\u003c\/p\u003e\u003ch3\u003eShould I size up or down in New Balance?\u003c\/h3\u003e\u003cp\u003eMost New Balance models fit true to size. The fit does vary between styles: lighter models with mesh panels tend to feel more generous, while those with a structured upper sit closer to the foot. Guidance on fit is available on each individual product page.\u003c\/p\u003e\u003ch3\u003eWhat materials are used in New Balance sneakers?\u003c\/h3\u003e\u003cp\u003eNew Balance sneakers are typically constructed from a combination of breathable mesh, soft suede, and durable synthetic materials. Outsoles are generally made from rubber for reliable grip and durability. These materials appear consistently across the collection and contribute to the characteristic balance between comfort and style.\u003c\/p\u003e\u003ch3\u003eHow do I clean my New Balance sneakers?\u003c\/h3\u003e\u003cp\u003eClean your New Balance sneakers with a mixture of mild soap and lukewarm water. Use a soft brush or cloth and remove dirt gently. Avoid harsh chemicals, bleach, machine washing, and tumble drying, as these can damage both the materials and the construction. Allow the shoes to air dry at room temperature, away from direct sunlight.\u003c\/p\u003e\u003ch3\u003eDoes New Balance offer footwear for both men and women?\u003c\/h3\u003e\u003cp\u003eYes, New Balance produces footwear for both men and women, and many models are available in unisex sizing. Our Stoy edit covers a broad range of styles for both, whatever your preference..\u003c\/p\u003e","products":[{"product_id":"wr993gl-women-993-sneakers-in-grey","title":"993 Sneakers in Grey","description":"\u003cp\u003e993 Sneakers in Grey from New Balance. 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