{"title":"Pas Normal Studios","description":"\u003cp\u003ePas Normal Studios is a Danish cycling brand that has been challenging convention in the cycling apparel world since 2015. With a restrained, modern aesthetic and an uncompromising focus on technical performance, PNS has developed an identity that is entirely its own. At Stoy, we carry a carefully selected range from the brand, focused on the Off-Race line, T.K.O. running gear, and accessories like bottles.\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003ch2\u003eBrand Origins\u003c\/h2\u003e\u003cp\u003ePas Normal Studios was founded in 2015 by Karl-Oskar Olsen, co-founder and creative director of Wood Wood, alongside Brian Nygaard. Olsen was an experienced cyclist who found no existing cycling clothing satisfying from a design perspective. Rather than accept what was already available, he chose to create something new.\u003c\/p\u003e\u003cp\u003eThe brand name comes from the French expression for \"not normal\" and was originally a reference to Lance Armstrong's dominance in the Tour de France. Over time, it has come to represent the brand's own position as an outsider voice in the cycling industry, a brand that does not follow the peloton's conventions but sets its own rules. From the beginning, the mission was to fill a gap for high-quality, aesthetically considered cycling clothing that performs under professional conditions. That combination of Danish design and technical ambition remains rare in cycling apparel.\u003c\/p\u003e\u003ch2\u003eAesthetic and Style\u003c\/h2\u003e\u003cp\u003ePas Normal Studios is defined by clean lines, understated color palettes, and discreet branding. It is an aesthetic that stands apart in an industry that has traditionally favored bold graphics and loud colors. PNS cycling clothing is designed for riders who want a refined, contemporary look without sacrificing function.\u003c\/p\u003e\u003cp\u003eThe philosophy is to combine technical, performance-oriented clothing with a considered aesthetic, so that the rider looks as good off the bike as they perform on it. Each piece is developed with input from professional cyclists, ensuring that comfort and functionality are never compromised for the sake of style. This balance between form and function places Pas Normal Studios cycling apparel within a modern fashion context that extends well beyond the road. The selection from Pas Normal Studios reflects a brand that consistently chooses expression over exposure.\u003c\/p\u003e\u003ch2\u003eTechnology and Materials\u003c\/h2\u003e\u003cp\u003ePas Normal Studios works with advanced materials and technologies developed for professional cycling. Breathable fabrics, moisture-wicking properties, and aerodynamic cuts are consistent elements across the collections.\u003c\/p\u003e\u003cp\u003eMaterials are selected to support optimal performance, whether the ride is leisurely or competitive. This technical approach ensures that PNS cycling clothing meets the demanding standards professional cyclists require, while also appealing to enthusiasts who want the same level of quality. At Stoy, you'll find Off-Race pieces like the Tech Overshirt and Tech Pants, built to the same technical standard, and you can round them out with \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/vests-for-men\"\u003efunctional vests for men\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eThe Collection\u003c\/h2\u003e\u003cp\u003eAt Stoy, the selection centers on the Off-Race line, with fleece jackets, overshirts, pants, t-shirts, and hoodies, complemented by T.K.O. running pieces like shorts and singlets, plus caps, socks, bandanas, and bottles. New styles are introduced on an ongoing basis and are adapted to the conditions of each season. Check back often — Stoy's collection is updated regularly.\u003c\/p\u003e\u003cp\u003eAt Stoy, the brand is available online as well as in our stores in Aarhus at Store Torv 4 and in Copenhagen at Landemærket 8, the latter housed in a former bank building. The brand pairs well with other technical labels in our selection, including \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/satisfy\"\u003etechnical running apparel from Satisfy\u003c\/a\u003e and \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/palmes\"\u003econtemporary sportswear from Palmes\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eOff-Race\u003c\/h2\u003e\u003cp\u003eOff-Race is Pas Normal Studios' approach to urban activewear: a minimalist line designed for an active lifestyle away from the bike. The collection shares the same restrained aesthetic as the cycling clothing, but is intended for everyday use in the city or light training, moving naturally between sport and daily life without losing its considered character.\u003c\/p\u003e\u003cp\u003eOff-Race is particularly relevant for those who want a cohesive wardrobe that works across sport and everyday wear. It is clothing you can wear straight from the bike to wherever the day takes you. For those looking to complement it with similar pieces from other labels, you will also find \u003ca class=\"text-primary underline\" href=\"https:\/\/stoy.com\/collections\/andersen-andersen\"\u003etimeless knitwear from Andersen-Andersen\u003c\/a\u003e and minimalist menswear from other selected brands at Stoy.\u003c\/p\u003e\u003ch2\u003eCommunity\u003c\/h2\u003e\u003cp\u003ePas Normal Studios has built a distinctive community called the International Cycling Club, centered on the brand's passion for cycling and the stories that emerge along the way. The community comes together on Danish country roads, through Swedish forest landscapes, and along the mountain routes of Mallorca.\u003c\/p\u003e\u003cp\u003eWhat began as a design project driven by dissatisfaction with existing cycling clothing has grown into a movement that brings together riders across skill levels and borders. Pas Normal Studios is therefore not simply a clothing brand, but a gathering point for cyclists who share a genuine passion for riding. At Stoy, you can explore the full selection from this distinctive Danish design studio.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWhat is the Off-Race collection from Pas Normal Studios?\u003c\/h3\u003e\u003cp\u003eOff-Race is Pas Normal Studios' urban activewear line, offering minimalist and functional clothing designed for everyday use as part of an active lifestyle. The collection shares the same restrained, understated sensibility as the cycling clothing, but is intended for use away from the bike, whether in the city or during light training.\u003c\/p\u003e\u003ch3\u003eIs Pas Normal Studios aimed at professional cyclists or recreational riders?\u003c\/h3\u003e\u003cp\u003ePas Normal Studios speaks to both. The clothing is developed with input from professional cyclists and meets the demands of competitive riding, but the understated aesthetic and the Off-Race collection make the brand equally relevant for recreational riders and everyday cyclists who want high-performance clothing with a refined look.\u003c\/p\u003e\u003ch3\u003eWhere is Pas Normal Studios clothing produced?\u003c\/h3\u003e\u003cp\u003ePas Normal Studios is a Danish design studio, and the brand is recognized for working with advanced materials and technologies that meet the requirements of professional cycling. Specific production locations are communicated directly by the brand. We recommend contacting Pas Normal Studios or visiting their official website for the most current information on production and sustainability.\u003c\/p\u003e\u003ch3\u003eWhat is the International Cycling Club?\u003c\/h3\u003e\u003cp\u003eThe International Cycling Club is the community Pas Normal Studios has built around the brand and cycling culture. The community gathers for rides and events on Danish country roads, in Swedish forest landscapes, and on Mallorca, among other destinations. The community is a central part of the brand's identity.\u003c\/p\u003e","products":[{"product_id":"pns-na1955g-1120-logo-bidon-in-beige","title":"Logo Bidon in Beige","description":"\u003cdiv\u003e\n\u003cp\u003eThis Logo Bidon in Beige is perfect for staying hydrated on-the-go. Crafted with 20% post-industrial recycled plastics, it's an eco-friendly choice. Plus, it's BPA and phthalate-free for your peace of mind. Its 500 ML capacity is the ideal size for carrying your water with you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":43606369534210,"sku":"132","price":135.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/products\/LogoBidon-Beige.jpg?v=1625053669"},{"product_id":"logo-bidon-water-bottle-in-black","title":"Logo Bidon in Black","description":"\u003cp data-mce-fragment=\"1\"\u003eThis Logo Bidon in Black is an eco-friendly choice, made with 20% post-industrial recycled plastics and free of BPA and phthalates. The bottle is \u003cmeta charset=\"utf-8\"\u003e500 ML. \u003cbr\u003e\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":43606336274690,"sku":"2667","price":135.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/products\/PasNormalStudios_2667_Black-1_b5af7850-bf0f-45a3-8f48-c06ee54582f9.jpg?v=1648025168"},{"product_id":"nm29e-logo-bidon-in-navy","title":"Logo Bidon in Navy","description":"Pas Normal Studios water bottle constructed from a soft, BPA-free recyclable plastic with a large opening.","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":46644884275531,"sku":"NM29E-Navy-ONE-SIZE","price":135.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/PASNORMAL_2006513583458_1.jpg?v=1688638389"},{"product_id":"nao2519a-logo-tote-bag-in-off-white","title":"Logo Tote Bag in Off White","description":"Logo Tote Bag from Pas Normal Studios made from recycled cotton.","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":46907550237003,"sku":"NAO2519A-Off White-ONE-SIZE","price":300.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/PASNORMAL_2009230520485_1.jpg?v=1695122520"},{"product_id":"nao1231af-1121-pns-x-porter-musette-in-grey","title":"PNS x Porter Musette in Grey","description":"\u003cp\u003eInspired by a cycling musette, this bag is made from durable Japanese nylon that repels water and dirt. It features a padded lining, adjustable multi-strap, multiple storage compartments, and a robust YKK zipper.\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":47710118805835,"sku":"77-NAO1231AF-1121-OS-493","price":1500.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/pnsporter_2006069102295_1.jpg?v=1724679696"},{"product_id":"off-race-pns-sweatshirt-in-navy","title":"Off-Race PNS Sweatshirt in Navy","description":"\u003cp\u003eMade from 100% organic cotton, this Pas Normal Studios' sweatshirt features set-in sleeves and a ribbed trim. Complete with the Pas Normal Studios logo on the chest.\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"S","offer_id":50404773790027,"sku":"NP2064HA-NAVY-S","price":900.0,"currency_code":"DKK","in_stock":false},{"title":"M","offer_id":50404773822795,"sku":"NP2064HA-NAVY-M","price":900.0,"currency_code":"DKK","in_stock":false},{"title":"L","offer_id":50404773855563,"sku":"NP2064HA-NAVY-L","price":900.0,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":50404773888331,"sku":"NP2064HA-NAVY-XL","price":900.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/PASNORMAL_1005202510936_1.jpg?v=1728035135"},{"product_id":"logo-bidon-in-dark-olive","title":"Logo Bidon in Dark Olive","description":"","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":50918863143243,"sku":"PNS_BIDON_DARKOLIVE","price":135.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/PNS_1005202532853_1.jpg?v=1733389221"},{"product_id":"logo-race-bidon-in-black","title":"Logo Race Bidon in Black","description":"\u003cp class=\"p1\"\u003eThe Logo Race Bidon is a lightweight cycling bottle designed for practical use and easy hydration. Weighing 51g, it is made from BPA-free, odourless plastic to help maintain the taste of water. The soft body and silicone valve support a steady flow of liquid, while the screw cap with a wide opening allows for easy filling and cleaning. It fits standard bottle cages and is dishwasher safe up to 40°C. Capacity is 550 mL.\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":51535743517003,"sku":"NAL2506AF-1999-NAL2506AF-1999---Black--ONE-SIZE","price":150.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/pasnormalstudios_5714148206143-1.jpg?v=1745405439"},{"product_id":"logo-race-bidon-in-clear-smoke","title":"Logo Race Bidon in Clear Smoke","description":"\u003cp class=\"p1\"\u003eThe Logo Race Bidon in Clear Smoke is a lightweight cycling bottle designed for efficient hydration. Weighing just 51g, it is among the lightest options available. Made from BPA-free and odourless plastic, it helps maintain a clean taste. The soft, squeezable body and high-flow valve allow for easy drinking, while the leak-proof cap and wide opening make filling and cleaning simple.\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":51535759901003,"sku":"NAL2506AF-1161-NAL2506AF-1161---Clear Smoke--ONE-SIZE","price":150.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/pasnormalstudios-5714148206150-1.jpg?v=1745409873"},{"product_id":"logo-bidon-in-light-brown","title":"Logo Bidon in Light Brown","description":"\u003cp class=\"p1\"\u003eThe Logo Bidon is a practical cycling bottle made from soft, BPA- and phthalate-free plastic, with 20% post-industrial recycled content. It features a lockable membrane valve that can be opened or closed with a simple twist, helping to prevent spills and eliminate the need for pull spouts. The wide opening makes it easy to fill and clean, and the bottle is dishwasher safe. With a capacity of 500 mL, it fits most standard bottle cages and includes an oversized Pas Normal Studios logo for a distinct look.\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"one-size","offer_id":51535776153931,"sku":"Logo-Bidon-Light-Brown","price":135.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/pasnormalstudios_5714148212700.jpg?v=1745406045"},{"product_id":"off-race-tech-overshirt-in-black","title":"Off-Race Tech Overshirt in Black","description":"\u003cp\u003eThe Off-Race Tech Overshirt in Black offers breathable, stretch fabric with bike-friendly pockets and a comfortable fit designed for riding. It features snap buttons and reflective logos for convenience and safety\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"S","offer_id":51898088390987,"sku":"MSH2043AO-999-S","price":1650.0,"currency_code":"DKK","in_stock":false},{"title":"M","offer_id":51898088423755,"sku":"MSH2043AO-999-M","price":1650.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":51898088456523,"sku":"MSH2043AO-999-L","price":1650.0,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":51898088489291,"sku":"MSH2043AO-999-XL","price":1650.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/PNS_5714148236638_1.jpg?v=1755854030"},{"product_id":"off-race-tech-pants-in-black","title":"Off-Race Tech Pants in Black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Off-Race Tech Pants in Black offer secure zippered pockets, adjustable leg openings, and reflective logos. 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They feature a ribbed shaft, anatomical toe box, and L-shaped construction. The fabric regulates temperature and has antibacterial properties. A reflective logo finishes the design.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"S","offer_id":56469656273227,"sku":"NAP2026AR-581-S","price":175.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":56469656305995,"sku":"NAP2026AR-581-M","price":175.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":56469656338763,"sku":"NAP2026AR-581-L","price":175.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/PNS_0_5714148235921_1.jpg?v=1771576458"},{"product_id":"t-k-o-bidon-aop","title":"T.K.O. Bidon in T.K.O. Brown","description":"\u003cp\u003eThe T.K.O. Bidon in AOP is a cycling water bottle. It features an all-over print design and large T.K.O. branding. 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A reflective logo finishes the design.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pas Normal Studios","offers":[{"title":"S","offer_id":56469752578379,"sku":"NAP2026AR-4101-NAP2026AR--101-Off White-4-S","price":160.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":56469752611147,"sku":"NAP2026AR-5101-NAP2026AR--101-Off White-5-M","price":160.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":56469752643915,"sku":"NAP2026AR-6101-NAP2026AR--101-Off White-6-L","price":160.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/0978\/4482\/files\/PNS_0_5714148235860_1.jpg?v=1771577292"},{"product_id":"off-race-bandana-moss-green","title":"Off-Race Bandana in Moss Green","description":"\u003cp\u003e\u003cspan\u003eThe Off-Race Bandana is a versatile accessory made from 100% cotton. It features clean edges and seasonal artwork for a simple, finished look. 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