{"title":"BLS Hafnia","description":"\u003cp\u003eBLS Hafnia is the Danish equivalent of New Era. The headwear focussed brand was founded in 2011 by Besnik Miftari. He wanted to create a casual collection of clothing that intersected Scandinavian minimalism and Italian sportswear in the context of streetwear and hip hop music. The designs started out using a mostly black base dressed with the well proportionate and recognisable BLS graphic.\u003c\/p\u003e\n\u003cp\u003eIt originated as a revolt against the prevailing fashion establishment. Besnik observed that the fashion world was predominantly controlled by the industry itself, rather than being responsive to the desires of the consumer. A call for greater inclusivity was evident, and Besnik was resolute in bridging the divide by crafting designs that embodied a fresh and transformative ethos.\u003c\/p\u003e","products":[],"url":"https:\/\/stoy.com\/en-sg\/collections\/bls-hafnia.oembed","provider":"Stoy","version":"1.0","type":"link"}