At STOY you find a selection of styles from the newest of Ganni’s elegant collections. We strive to have a wide range of styles showing Ganni’s unique expression. It is from the feminine evening dress to the casual and sporty knitwear. Ganni manages to renew themselves every season and design easy-to-wear styles and fashion of high quality that you will return to time after time. That has given women and girls all over the world a reason to jump into the popular and trendy wrap-dresses and printed t-shirts with print.
Mix creates Ganni’s style
Ganni describes their design as a mix between the minimalistic style and the bohemian look. The unique style of the brand is characterized by classic feminine silhouettes often adorned with stripes, prints and flowers in bright colours, while a mix of materials like lyocell, cotton and elastane also are typical for Ganni. Four collections are designed each year – a never-out-of-stock collection, lingeri, footwear and accessories. Their designs are able to mix colourful and feminine print with the minimalist-inspired Scandinavian style. A unique feature of Ganni's collections is that they are designed to be worn in a wide variety of ways to suit their individual style. In addition to influencing the face of fashion, the company has a clear mission to conduct business with respect for sustainability and social responsibility. The fire can proudly show the award of "Climate Certicate 2018".
Danish origin with international visions
Since Ganni was founded in year 2000, the brand keeps moving forward. In 2014 Ganni was named “Brand of the Year 2014” at Danish Elle Style Awards, and in 2018 they received the “Power Price” at the same event. The Power Price is a relatively new price awarded. It is awarded to the brand or company that has been extraordinary catchy during the year, and who indeed has managed to establish its position. And it is definitely well deserved that Ganni received the award.
With its daily presence in Copenhagen and growing popularity in Denmark, the ambition level for Ganni's playful and inspirational silhouettes has reached far beyond the Danish borders.The dynamic duo and married couple behind the brand - CEO Nicolaj Reffstrup and Creative Director Ditte Reffstrup - focus largely on spreading Danish fashion trends to the rest of the world. The brand has proven with their opening of offices in London and New York, 18 concept stores in the Nordic region and presence in more than 400 fashion stores in the world - including us at Aarhus on Store Torv and online at STOY.com that they have created a successful fashion brand for women, who is here to stay.