IDEA, originally established as a specialized bookseller focusing on vintage publications for the fashion industry, has rapidly made a significant impact on the realms of fashion, photography and cultural curation. Founded in London by Angela Hill and David Owen, the brand started as a passion project, born out of their love for vintage publications and their desire to share these discoveries with the world. What started as a journey into the world of vintage publications soon expanded beyond the realm of books. Fuelled by an ever-growing audience, IDEA decided to venture into the world of fashion and self-expression. This natural evolution led to the launch of their apparel line, bringing together the worlds of literature, art and style. The fashion line features an array of solid crafted pieces inspired by the spirit of the ‘90s, and manage to infuse each garment with a distinct blend of artistic expression and fashion-forward sensibility.
