New Balance traces its origins back to 1906 when William J. Riley founded the New Balance Arch Support Company in Boston, Massachusetts, driven by a personal quest to improve foot comfort and health. From crafting arch supports to manufacturing custom made shoes, New Balance gained renown for its dedication to quality and fit. In the 1960s, the brand introduced the Trackster, the first running shoe available in different widths, setting a new standard for comfort and performance. Throughout the decades, New Balance continued to innovate, expanding its product line to include cross-training and walking shoes while maintaining its focus on comfort over trends. Today, headquartered in Boston, New Balance remains a top producer of athletic footwear and apparel, admired for its unwavering commitment to quality, fit, and comfort.
Debuting on store shelves in 2009, the New Balance 1906 reemerged with great fanfare in 2022, accompanied by a wave of notable sneaker releases throughout 2023. High-profile partnerships, runway showcases, and an enhanced protection pack collectively underscored the prominence of this iconic NB model.
