Stoy HQ, February 2025

As the new season approaches, we’re feeling inspired.

Like always, the changing seasons remind us that change is inevitable—whether we embrace it or not. Lately, it seems most brands are focusing on wearability, creating clothes that reflect real life in the best way possible. A part of our mission is to make more people care. Sounds cliché, but we truly want more people to care about clothing. And when design is wearable, more people start to pay attention. In a world where brands often choose between fashion as theater or chasing virality, we invite you to simply be yourself. Dress for yourself, and do so with a touch of lightheartedness and frivolity. Because as much as fashion needs wearability and inclusivity, it also needs new ideas.

Take our Spring edit as a starting point. Fashion lives between the familiar and the unexpected.

Here’s to finding something new.