In 2018, the now solidified menswear label, Sunflower bloomed into existence. Led by Ulrik Pedersen and a small handful of menswear veterans and skilled visual creatives, Sunflower made a bold attempt at doing something Danish menswear had never witnessed. Having grown tired of the current, trend based, menswear landscape, they sought out to create something more. Something everlasting. With their collective knowledge of tailoring, design, fabrics and art they set out to create timeless collections that both, fit in and stand out in every mans wardrobe.