Stüssy

In the early 80's one brand in particular would turn the game upside down, and lay down the blueprint for all contemporary streetwear brands to come. Shawn Stussy grew up in Laguna Beach, southern California. As a kid, his parents would take him down to the beach on an almost daily basis. This exposed him to surfer culture at an early age and by the time he was 14 he was fully emerged in surfing.