Adidas

Reinventing yourself is a tough task, and few brands have mastered the art of reinvention quite like Adidas. Founded in 1949 in Herzogenaurach, Germany, the brand has evolved from a performance-driven sportswear label into a cultural giant, shaping everything from professional athletics to music, fashion, and street style. At its core, Adidas is first and foremost about sport, and more broadly, about movement—both physical and cultural. It’s a brand that exists between heritage and innovation, continuously trying to push boundaries while staying true to the DNA and core values that made it what it is today. The three stripes have become more than just a logo; it’s a symbol of both sport and street style. From the football pitches of Europe to the streets of Tokyo, from the courts of the NBA to the stages of global hip-hop and the track, Adidas has built a legacy that extends beyond sports. Classics like the Samba, Gazelle, and Superstar have been reinterpreted time and time again, proving that great design stands the test of time. Meanwhile, collaborations with designers like Yohji Yamamoto and Grace Wales Bonner, along with more high-profile partnerships with fashion houses like Gucci, have cemented Adidas’ place in contemporary fashion. And, of course, Adidas isn’t just about aesthetics—it’s about performance. The brand continues to pioneer new technology for road running, trail running, gymnastics, and beyond. Whether it’s outfitting Olympic athletes, the people shaping underground subcultures, or individuals like you and me, Adidas remains a global force, moving with the times while staying rooted in its ethos: Impossible is nothing.