PARIS IS EVERYTHING (TO US)
Paris, June 2025
Round two in Paris, for me. We were back for fashion week — seeing the brands, taking notes, dipping into buying for the first time, and soaking it all up. Victor was making a mini-doc. I was writing this. We were Lime-biking between showrooms, catching up with familiar faces, meeting new ones, drinking way too many iced cold brews, sweating like crazy, and mostly operating on schedule.
Paris fashion week moves fast — and we were just holding on !

Acne Studios
June 26th
The first stop of the trip. After an hour and fifty minutes in a taxi — which (definitely) wasn’t an official one — we got there in the end.
My second time at Acne Studios, and it was business as usual. We arrived a bit late, so Rasmus and Frederik had already made a good selection. I walked through the collection, Victor took a few pictures and videos for our socials. The collection looked great — a bit of everything. Tailoring, athleisure, huge cowboy boots, tight pants, loose pants, short pants, long jackets, short jackets. And with each season, they’re trying to push the envelope of what started it all for them: jeans. Being rooted in the past while working towards the future. All in all: a full range, with no rules. Acne doesn’t want there to be any set menswear codes — or maybe they’re trying to rewrite them altogether. Either way, the message is clear: dress for yourself and only yourself.
Then we said hi to Nina — our main point of contact for the past many years. And dare I say, after only meeting her twice, I think she might be the sweetest person currently working in fashion. She took us downstairs to the canteen. We tried the house smoothie and stayed to talk with her for 20–30 minutes. Luckily, noon was approaching, so we were also offered the house lunch.




Dries Van Noten
“Just a summer day — I’m glad to spend it with you.”
That’s how Dries Van Noten described their Spring/Summer 2026 men’s collection. And how accurate is that? Because how can you not feel joy looking at this show? It was classic Dries in many ways — maximalist and colourful — but also marked a new chapter: the first menswear collection under Julian Klausner’s creative direction. And how bright the future looks for them. Julian’s background in womenswear came through clearly, as he leaned into a softer, more feminine and fluid expression of masculinity: boatnecks, patterned silk sarongs wrapped over trousers, tight silk biker shorts. Romantic as ever.
The show also played around with contrasts — biker shorts with sequined bomber jackets and double-breasted blazers, long coats with tiny shorts and derbies. And maybe the starkest contrast of all? A shawl-lapel evening jacket tucked into sweat capris. Fun.
My personal favourites? All the skimpy shorts styled with blazers and leather shoes. Like a few other brands we saw this week, the styling felt really personal. It made me want to stop overthinking what I wear and how I wear it. If you feel good in it, that’s what really matters.
Our COO Rasmus was at the show and told me how it ended: all the models walking down the runway together to cheers, whistles, and loud applause. Almost like the final sprint of a race — but also the beginning of something new.



Auralee
June 27th

Our second season buying Auralee. This time, we were met by Michael — a new face, extremely casual in the best way. They were serving Maurten carb bars, which felt oddly on-brand. Like their clothes, this is also real luxury ! At least, for those of us who run. Rasmus, our newly appointed COO and newly converted ultra-runner, was visibly pleased.
Otherwise, it was the usual Auralee experience: impeccable colours, fabrics, and beautiful clothes.
Michael walked us through the lookbook. The focus this time: seasonal transition pieces. Beyond that, there was no clear direction, Michael told us. Ryota Iwai, the founder and designer, builds from what he sees in real life. What people on the street are actually wearing, and how they are wearing it. The way a jacket sits after a day of wear. It makes the clothes feel real because they are real.
All of this was greatly carried over into the show, styled by Charlotte Collet. Layering that looked unintentional. A beautiful contrast between fabrics, colours, patterns, mixing the lightest cashmere with soft leathers, earthy tones with saturated pops of colour. It’s like getting dressed in a hurry and almost getting it right by accident. Grabbing a coat to throw over your shorts, knowing you’re heading out to a cold morning and coming home on a warm afternoon.
The collection itself moved through cashmere, silk, wool, leather, and linen. Mostly light, mostly loose. Like always, every single fabric, apart from their leather goods, is developed from the ground up. Which gives them full control, and makes it so Ryota is able to fully execute his ideas and vision.
Auralee doesn’t tell you how to wear the clothes — the rest is up to your morning !


Meta Campania Collective
June 28th
Inside a small showroom on a quiet street in the 6th arrondissement was Meta Campania Collective. We had agreed to meet Rasmus there. Before that, we’d spent a few hours at the various Comme des Garçons showrooms. There was a bit of traffic and street buzz thanks to a parade, but once we left CDG, it felt like the entire city had joined in. Our six-minute ride turned into a 25-minute detour — with Victor and I somehow finding ourselves inside the parade for a solid five minutes.
Now, to the collection.
Mattia walked us through the lookbook and explained how the collection was loosely inspired by Jon’s background as a violinist. Like every season, it channels how artists live, dress, and work — in Meta’s own words: this time, embracing a sun-filled sense of living. In retrospect, this felt spot-on considering it was never less than 25 degrees and sunny during our stay. We saw familiar silhouettes: the Bill, Julian, Alain — along with new shapes added to the brand’s ever-expanding universe. All, of course, made in Italy using the finest materials: cottons, silk, cashmere–cotton blends, nylons, linens, wools, and the softest suede.
But the highlight for me this season was the footwear: ultra-light silk slippers in an array of colours.
Other standouts? Short shorts that felt like a nod to vintage running gear, and deep-cut polos that showed a generous amount of chest !




All in all, a great season for clothing enthusiasts like me. Much of what we saw felt refreshing — which is always nice. Another key takeaway: wearable clothes are still being made. It is possible to make something both wearable and interesting at the same time.
And to finish off, one final observation: flip-flops. Lots of them. More brands had their own version than not.
Maybe you’re into it, maybe you’re not — you’ve got until next summer to find out !
By Jeppe Mols