PARIS SS27; A FEW DAYS OF WOMEN'S APPOINTMENTS
My first time staying in Paris for a couple of women's appointments. One of the reasons? This !
We've never written about buying womenswear before- about time. So who better to write it than someone who doesn't know much about it? I might not be an expert, but one thing applies to both menswear and womenswear: good clothes are good clothes. And I'd like to think I know a thing or two about those !
Auralee
Our first season buying Auralee Women's. Exciting !
I started my show notes with: "COLOUR, COLOUR, COLOUR. AURALEE SS27 WAS JOYFUL, FULL OF EASE, AND VERY HARD NOT TO LOVE." Seeing and feeling the collection in the showroom only confirmed that. Styled once again by Charlotte Collet, the collection explored the anticipation of summer, the holiday itself, and finally what you bring back with you. Relaxed tailoring gradually turned into easy holiday dressing, finished with small souvenir-like details: beaded necklaces, ankle bracelets and crocheted bag charms. As always, what stood out most were the colours and fabrics. Beautiful lightweight silks, crisp cottons, soft cashmeres, supple leathers, thin knits, soft shirting and relaxed tailoring in muted greens, blues and greys, all balanced with pops of colour. And no one does colour like Auralee. Aqua blue, bright red, purple, orange- it's always just so incredibly tasteful. Flowy dresses, fitted T-shirts, VERY short shorts, cropped pieces and more masculine workwear-inspired silhouettes all sat side by side. A great balance, if you ask me ! The styling was, once again, beautiful. But with Auralee, it never feels like it's compensating for the clothes. The clothes are always just as good.
Yes, the styling might catch your eye- but I promise the clothes will keep you coming back !
Meta campania collective
Our second season buying women's from Meta Campania Collective- and the clothes continue to impress !
Like the men's collection, SS27 was both shot along and inspired by the Normandy coastline and Creative Director Jon Strassburg's family history. The result is, once again, a wardrobe built on ease, individuality and exceptional craftsmanship. I loved how the collection blended masculine and feminine references. Easy tailoring, flowing dresses, fluid silk tops, beautifully cut outerwear and soft shirting- it all felt incredibly balanced. Luxurious, yes, but never too precious- these are clothes made to be worn every day ! Speaking of luxury; Loro Piana silks and cashmeres, velvety corduroys, and unbelievably soft leathers and suedes. It's difficult to describe until you actually feel them. Meta isn't interested in telling you how to dress. They simply create beautiful pieces and encourage you to make them your own.
And yes, it's extremely expensive. But if you can afford it- or choose to prioritise it- I genuinely don't think you'll regret it !
Lemaire
Some brands spend every season trying to surprise you, chasing whatever is trending or whatever the industry tells you to wear next. Lemaire has never been one of them.
Instead, Christophe Lemaire and Sarah-Linh Tran continue refining and sculpting an idea they've been working on for decades: making beautiful, wearable clothes that become part of everyday life. Precious pieces that are meant to be worn, not left hanging in your wardrobe. Lemaire's identity is remarkably consistent. If you don't like one collection, you probably won't like the next—and that's a huge compliment. They don't compromise for anyone.
For SS27, like several other brands this season, Lemaire explored the idea that getting dressed should feel intuitive rather than prescribed. A collection about curiosity, collecting the things you love, and slowly building a wardrobe that feels entirely your own. You could see that in the show styling. Instead of presenting matching tailoring head-to-toe, suiting was mixed across different colours and fabrics, skirts were layered over dresses, and pieces were combined in ways that felt personal rather old school rules. Every look was finished with beautiful accessories: sunglasses, their beautiful bags, and necklaces featuring playful pendants- whistles, toothpick holders, even harmonicas. They were simply having fun, and that's what getting dressed is about !
The collection continued to explore contrasts in texture and fabric: soft cashmeres, coated cotton, lightweight silks, translucent cotton voiles, suede, leather and more. Mostly in Lemaire's signature muted palette, balanced with pops of colour- a bright red silk dress, a printed pink and black dress, blue shirting, and a yellow, almost transparent cotton voile top.
Thirty-five years in, Lemaire is still doing its own thing- and making the rest of us better dressed in the process !
Jude
New brand for SS27- Jude. One of the nicest surprises in Paris !
Founded in 2024 by Jurgita Dileviciute and Denitsa Bumbarova, the brand proves that great footwear can be many things. Clean, classic, understated silhouettes, subtle details and beautiful proportions !
Handmade in Portugal using some of the finest Italian and French leathers- tasteful and ridiculously well made. From sexy heels, boots, sandals and mules to styles that sit somewhere between sensual and slightly freaky, every category has plenty of personality.
It's very much footwear that makes getting dressed more fun !
Sacai
Also our second season buying Sacai.
Founder Chitose Abe continues doing what she does best: taking familiar pieces and turning them into something completely new. Knitted jackets, technical yet incredibly luxurious tailoring, scarves sewn into T-shirts, polos and shirting. Tassels appeared throughout the collection, even worked into the knitwear. See picture of Sofie Liv's favourite piece below !! Gorgeous.
It's a little strange- you'd think all these ideas would make the clothes feel overdesigned. Somehow, they never do. They're challenging, yes, but always wearable. Sacai exists very much in its own lane. Great outerwear, beautifully cut skirts and dresses, red, white and navy tweed jackets and skirts, and a very casual standout: wool cargo trousers that somehow felt like dress pants ! I want a pair.
25+ years in, Chitose Abe remains one of the most original designers in Paris. Sacai has never played by anyone else's rules- and that's exactly why it continues to feel so relevant !
Gimaguas
Gimaguas continues doing what Gimaguas does best: making clothes that never feel boring.
There's always a sense of spontaneity to the collections. Nothing feels too polished or overthought. Crochet, lace, sheer layers, distressed knits, tiny shorts, slinky dresses and textured separates all work together. It's sexy and playful ! They're trend-aware, sure, but never trend-driven. Instead, they encourage you to mix things up, style them your own way and have fun getting dressed. Which is the most important thing right???
It's no surprise the brand has built such a loyal following over the last few years. Clothes with plenty of personality, a good price point, and a reminder that fashion doesn't always have to take itself so seriously !
INBETWEEN APPOINTMENTS
