Jeans for Everyone
Levi's offers a wide range of silhouettes and fits, from straight, classic cuts to more relaxed, high-waisted variations. Whether you are drawn to the straight-leg structure of the 501 or a more relaxed barrel fit, there is a style for every wardrobe. Explore our classic jeans or go directly to modern denim favourites for women and popular denim styles for men to find the fit that works for you.
The breadth of the selection means that choosing Levi's is rarely a compromise. It is about finding the style that suits your body and your life, and letting the denim do the rest.
Craftsmanship and Quality
Three registered trademarks distinguish genuine Levi's from imitations. The red tab, sewn into the right rear pocket edge, was introduced in 1936 and is now one of the most recognisable hallmarks of quality in the industry. The arcuate stitching, the curved double stitching on the back pockets, has been part of the jeans since the very first pair in 1873 and has been a registered trademark since 1943. The Two Horse patch, introduced in 1886, depicts two horses attempting unsuccessfully to pull a pair of jeans apart, illustrating the strength and durability that Levi Strauss & Co. built the brand upon.
Copper rivets at stress points such as pocket corners and seams are the original 1873 invention, still in use today. These details are not decorative. They are functional features with a documented history of durability across generations, and they tell the story of a brand that has never lost sight of its origins in skilled craftsmanship.
Heritage and Innovation
Levi's has never relied on nostalgia alone. The brand consistently works with reinterpreted archive styles and responsibly produced essentials. Collaborations with designers and artists have produced pieces that combine Levi's signature aesthetic with contemporary perspectives.
The range extends well beyond jeans. Denim jackets and a selection of accessories all form part of the Levi's universe, and each carries the same sense of quality and recognisability that has made the brand one of fashion's most enduring names. It is this balance between authentic craftsmanship and thoughtful material sourcing that makes Levi's a natural part of Stoy's selection of premium labels.
At Stoy, you will find Levi's in our stores in Copenhagen at Landemærket 8 and in Aarhus at Store Torv 4 inside Hotel Royal, as well as in our online shop. The latest arrivals for men are updated regularly, so there is always something new to discover.
Frequently Asked Questions
What is the difference between the Levi's 501 and other jeans styles?
The 501 is Levi's original model, distinguished primarily by its classic straight fit and button fly rather than a zip. It is designed to conform to the wearer's body over time, with fading and wear making each pair unique. Other styles in the Levi's range offer variations in waist height, cut, and drape, but the 501 remains the blueprint every other style in the range builds on.
What does the red tab on Levi's jeans mean?
The red tab, sewn into the edge of the right rear pocket, was introduced in 1936 as a registered trademark. Its purpose was to help consumers distinguish genuine Levi's from imitations after the patent on copper-riveted blue jeans expired in 1890. It remains one of the most recognisable quality signals in the fashion industry. Worth noting: on every tenth pair, the tab is intentionally printed without the Levi's name, showing only an "R" for registered trademark, in order to maintain the validity of the mark.
What is the arcuate stitching on Levi's back pockets?
The arcuate stitching refers to the distinctive curved double stitching found on the back pockets of Levi's jeans. It has been part of the design since the very first pair in 1873 and has been a registered trademark since 1943. The stitching is one of the oldest clothing trademarks in the world and serves as an instant way to spot a genuine pair of Levi's.
What is the Two Horse patch on Levi's?
The Two Horse patch is the leather label on the back of Levi's jeans, depicting two horses attempting to pull a pair of jeans apart without success. First applied to a pair of Levi's in 1886, it was designed to illustrate the exceptional strength and durability of the trousers. That commitment to quality remains part of Levi's DNA to this day.
