Contributing with definitive classics like the Air Force 1, Air Max and, of course, the many iterations of the Air Jordan, puts Nike in a league by itself, incomparable to any sneaker producer. A plethora of external collaborators, besides athletes, have also been welcomed to give their take on these classic silhouettes, along with the rest of Nike's impressive catalog. These collaborators include the founder of Off White and current creative director at Louis Vuitton, Virgil Abloh, Japanese cult brand Undercover, Dutch streetwear label Patta, recording artists like Drake and Travis Scott and many more. This widespanning reach and willingness to collaborate adds to the cultural currency, a pair of Nike shoes represent. Let's dig into the history and see how a curious Stanford graduate created one of the biggest icons known to man.
