Auralee

COMING SOON

Auralee represents a new generation of Japanese minimalism — one where fabric takes the lead. Founded in 2015 by Ryota Iwai, the Tokyo-based brand has gained international recognition for its meticulous focus on materials, developing all fabrics but their leather from the ground up. Making it so Ryota Iwai can execute his own vision. This deep engagement with materiality gives the clothing a tactile depth that sets Auralee apart from the visual-first approach of trend-driven fashion.