Alex Zono is a runner and independent clothing designer based in Cape Town, combining functionality with a DIY ethos. His vision is to create clothing for those who love to run—both physically and in life. 

I Dig Running hats are more than just accessories; “they are a celebration of the active lifestyle and the community that comes with it.” Each cap is thoughtfully designed with attention to detail, reflecting his passion for both running and style. 

Alex Zono is created for independent souls who value designer clothing with a story. Our clothing is for those who see beauty in simplicity and wish to express their unique personality through their attire.