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Vibrant, luxurious and tropical bohemia in a neo Scandinavian context. The Danish jewellery label Anni Lu has been around since 2013, creating pieces that most likely won't strike you as a product of traditional Danish minimalist design. They draw from a much more eclectic set of inspirations - from the warm and calm coast of Bali, to the rolling waves of California. The jewelry brand, founded by Helle Vestergaard Poulsen, is named after the founder's late mother, Anni, and her daughter, Luella. This personal connection is reflected in the brand's ethos, which emphasizes the importance of personal expression and individuality. Anni Lu offers a wide range of jewelry, including bracelets, necklaces, earrings, and rings. The brand's collections often feature vibrant colors, intricate details, and a mix of textures, making each item a statement piece that can be worn alone or layered for a more eclectic look. Among Anni Lu's most popular offerings are its signature beaded bracelets and necklaces, which have become synonymous with the brand's aesthetic. These pieces are characterized by their playful use of color and intricate beadwork. These gold plated bracelets, earrings and necklaces often feature recognisable references to tropical environments. Anni Lu celebrates the adventurous spirit of these people and their lifestyle. All in all Anni Lu consistently creates accessible pieces of jewellery that brings vibrance to any look, like a big breath of fresh, tropical ocean air.