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Cole Buxton started as a vision to simplify sportswear and redefine what it means to create timeless clothing collections. Founded by Cole Buxton and Jonny Wilson, the brand first gained traction on Instagram, where they captivated a global audience with their dedication to true craftsmanship and minimalist design. Without getting distracted by marketing gimmicks, Cole Buxton focused on creating pure, functional products that spoke for themselves. From humble beginnings as a direct-to-consumer brand, they have established themselves as a cult favorite in modern sportswear with their philosophy of "athletic essentialism." By emphasizing quality and timeless design, Cole Buxton has managed to cut through the noise of the fashion industry, offering a minimalist, retro-futuristic style that appeals to those looking for functional yet stylish everyday wear. Their rise on Instagram enabled the brand to build a loyal following and position itself as one of Britain’s most exciting new sportswear labels.