Sunflower Jeans

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Sunflower, the Copenhagen menswear label rooted in tailoring, makes denim its signature. Three silhouettes carry the idea: Wide Twist, Loose and Relaxed Boot. They run from faded vintage washes to stiff raw selvedge, and each treats a workwear staple with a tailor's attention to cut and construction. The pieces below start with the straight leg.

Loose jeans and the straight leg

The Loose Jeans are cut with a relaxed straight leg that sits easy on the body without turning oversized. Five pockets, contrast stitching, a button fly and a patch on the back waistband keep the construction classic. It is a quiet cornerstone of the wardrobe, set in washes from a clean Simple Rinse Blue to a worn-in Vintage Brown. Relaxed Boot belongs to the same family and opens into a slight bootcut flare at the hem.

Wide Twist and the twisted seam

The Wide Twist Jeans rest on one detail: a twisted side seam that draws the wide leg into a soft, sculptural drape. The jeans read as relaxed and polished at once, a tailor's habit applied to a wide-leg cut. Dark Blue Vintage has a faded, lived-in finish. Black Stone looks back to 1980s stone-washing, with a subtle marble effect across the black twill.

Standard jeans and the wider range

The Standard Jeans are the calm, structured piece, a straight leg with five pockets, belt loops and a button fly. In Dark Vintage Blue, subtle whiskering and fading on the thighs give the classic silhouette a worn-in look from the start. Low Straight sits alongside as the lighter, lower-rise option. Sunflower was founded in 2018, and its range also covers tailored pants, shirts, knitwear and jackets.

Selvedge, rinse and organic denim

Loose Raw Selvedge and Relaxed Boot Selvedge are cut from raw indigo selvedge, with the closed edge showing in the cuff. Loose Raw Selvedge is 100% cotton. Rigid rinse denim, as in Simple Rinse Blue, starts stiff and softens with wear. Some of the vintage washes take the opposite route, arriving with natural whiskering and fading from day one.

Selected pairs use Italian denim, and some use 14 oz organic cotton, a heavy, stable denim. Recycled metal trims and a leather patch with the sunflower logo finish several models. See also the full Sunflower range.

Frequently asked questions

Are Sunflower jeans selvedge?

Some are. Loose Raw Selvedge and Relaxed Boot Selvedge are cut from raw indigo selvedge denim. The closed edge shows in the cuff of Loose Raw Selvedge. Wide Twist, Standard and Loose come in washed or rinsed denim instead.

What sizes do Sunflower jeans come in?

Sizes come as waist and leg length. Waists run from 27 to 36, and the leg length is most often 32, with 30 or 34 also offered on several models. Check each model's page for the sizes available.

What are Sunflower jeans made of?

The jeans are made from denim, which is mostly cotton. Some pairs use organic cotton, including denim woven in Italy from organic cotton, while others are raw selvedge or rigid denim in a clean rinse. Several models carry recycled metal trims.