Acronym

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Acronym redefines functional possibilities. The Berlin based tech-wear icon is impossible to leave out of any conversation about activewear, apparel technology and innovation in general. It was founded in 1999 as a design agency that shared knowledge and research with giants in the performance clothing category.

As the two founders, Errolson Hugh and Michaela Sachenbacher, dove deep into military and sportswear technology they began to fall in love with the idea of translating it into everyday attire. After three years of planning and considering how ACRONYM could work as a standalone label, creating collections of apparel at the highest level of design, material and functionality all at once, they released their first products in 2002. Since then, they have honed their distinct aesthetic. ACRONYM is smooth, perfectionist, futuristic and minimal in a very unique way. Like a fighter jet that goes under the radar, ACRONYMS products are stealthily superior in functionality, quality and composition. Hidden under the guise of sleek minimalism, ACRONYM represents the absolute peak of activewear, tech-wear, and performance based apparel.