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Gudrun&Gudrun is a Faroese brand that entered the fashion scene with traditional hand-knitted sweaters, but with a clear mission to bring about change. The brand is a response to fast fashion, standing for slow-made clothing rooted in integrity, decency, and sustainability. The craftsmanship behind their knitted pieces carries a deeper meaning, challenging the traditional workings of the fashion industry. Among their most popular products are the Barba Top, Bina Dress, and the classic Billa Oversized Sweater, which all combine craftsmanship with comfort. Gudrun&Gudrun believes in conscious consumerism, emphasizing that every purchase is a choice for the kind of world we want to live in. Low prices often mean someone or something else is paying the cost—whether it’s a mistreated animal or an underpaid worker. The brand aims to bring decency back to the fashion industry by empowering women around the world who handcraft their garments. For Gudrun&Gudrun, it’s all about transparency and fairness. The brand’s eco-friendly line supports environmental change through sustainable choices. Their collection is made from Italian merino wool, widely regarded as one of the softest and most durable qualities of lambswool. These lightweight yet warm garments retain their shape after every wash and feel as good as new. Founders Guðrun Rógvadóttir and Guðrun Ludvig combine their political visions and artistic passions in the brand. With a background in political science, Guðrun Rógvadóttir sought to create an ethical change in the fashion industry, while Guðrun Ludvig draws inspiration from both modern fashion and traditional knitwear, making her designs timeless and deeply personal.