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When Rains first launched in 2012 it shook the perception of rainwear. Traditionally a raincoat was something you only saw at a festival or among the older, more practical, generation. "No mom i don't need a rain jacket" Is something most of us have regretfully uttered, only to be rightfully reminded as you walk through the door soaking wet; "I told you so!". But ever since Rains reinvented the image and feel of the traditional raincoat, things are different.