About stoy

Stoy is an independent store from Denmark, created in 2007 by father and son Torben & Jakob Støy, both with a long history in the menswear and fashion business.

Placing both men's and women's fashion, sportswear, sneakers and lifestyle inside the 400 square meter space in the heart of Aarhus, Denmark created a unique energy, that has since manifested itself in long lasting relationships with partners, guests and staff. 

In 2011 www.stoy.com launched and has since been an extended arm of the retail experience you get when shopping at stoy, with the same energy, curation and attention to detail as the physical store. 

Stoy continues to develop and aims to be the benchmark of curated fashion for both men and women.