The fact that outdoor equipment has gained ground on the fashion scene is no groundbreaking news. The difference is simple, Salomon’s sneakers are not created to be cool and trendy, but instead they have product technology at the center. A priority they never deviate from, which creates the authenticity that is the essence of their brand. Their deep passion for creating progressive equipment for the active lifestyle is reflected in the products, and they are gradually becoming as popular with stylists and sneakerheads as with Nordic skiers and trail runners.