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Born in the rugged landscapes of Iceland, 66ºNorth is a brand forged in the elements, built on a singular philosophy: to create high-performance outerwear for the world’s harshest environments. Established in 1926, the brand’s original mission was to provide professional-grade gear for Icelandic fishermen. Nearly a century later, 66ºNorth has evolved into a globally recognized symbol of durability, precision craftsmanship, and timeless design. At the core of 66ºNorth lies a commitment to function. Each garment is purposefully designed with the extreme Icelandic climate in mind—garments that offer protection from winds, rain, and freezing temperatures. Like most established brands, evolving with the times is essential to staying relevant, while balancing core values and innovation. By blending the performance they’re known for with minimalist designs, 66ºNorth offers its take on traditional technical outerwear. From insulated parkas to waterproof shell jackets and wind shells, every piece is a testament to functionality without compromise. Inspired by Iceland’s landscapes, the designs maintain a clean, modern aesthetic, ensuring that practicality never comes at the cost of style. Whether navigating urban streets or venturing into remote wilderness, 66ºNorth is made for those who refuse to be defined by the weather. Sustainability is also at the heart of the brand’s mission, with a continued focus on environmentally responsible production and materials that honor the planet’s beauty. Every stitch, every seam, every cut is made with purpose, designed to endure not just the seasons, but time. Whether worn on an Arctic expedition or layered over a daily city look, it stands as a symbol of resilience, built to withstand whatever the weather brings you.