From Instagram to Barcelona
Lanna started the label in 2014 with a pseudo-collection of 15 pieces. The first was a sweatshirt printed with a photo of hydrangeas, taken in New Zealand in 2012. She grew up with parents who ran a socially conscious fashion and accessories project. That shaped her belief in small batches and local production. Instagram made the name, but the pop-up tour that began in 2019 carried the label well beyond the app.
Paloma Wool's design language
Before the pandemic, Paloma Wool meant strong colors and psychedelic prints. Then Lanna tired of it. She pared the clothes down to simpler cuts and muted tones of gray, navy and burgundy. She describes the result as more sophisticated, yet still relaxed. That duality of play and calm now defines the look, and a streak of dry humor runs through it. There are no seasons. A piece is made only if the team would want to wear it all the time.
Signature pieces, knitwear and bags
Knitwear has been part of the label's language since its early intarsia sweaters, and Tilsa Knit carries that tradition forward. Runs are small, often around 50 pieces per model. The women's line also takes in dresses such as Gamool Dress, along with tops and scarves. It is gathered in Paloma Wool for women. Menswear came later, and Paloma Wool for men now sits alongside it. Joelia Pump shows the label working in footwear, and Dry Bag shows it designing bags meant for daily use.
Local production and the runway
Garments are made at family-owned factories, mainly in Spain, with Portugal and Italy as additions. Some have worked with Lanna's mother for about 30 years. Orders stay limited so suppliers are never saturated. The first catwalk show took place in Barcelona in March 2022, in front of the contemporary art museum. Paris Fashion Week followed for spring/summer 2023. Collaborations with the artists Isabella Benshimol and Carlota Guerrero grew out of friendship. You can shop the full Paloma Wool range at Stoy.
Frequently asked questions
Is Paloma Wool a Spanish brand?
Yes, the label was born in Barcelona. Most of its clothing is made at family-owned factories in Spain, with smaller parts of production in Portugal and Italy.
Why does Paloma Wool make such small series?
Lanna's view is that the world does not need more clothes. Orders are kept limited so suppliers are not saturated. There are no seasons, only pieces the team truly wants to wear.
What is Paloma Wool best known for?
Three silhouettes: the striped T-shirt, baggy jeans with studs, and pants with a mini skirt sewn on top. The last of them captures the brand's dry humor, which is part of its signature.
Has Paloma Wool shown on the catwalk?
Yes. The first show took place in Barcelona in March 2022, in front of the contemporary art museum. For spring/summer 2023 the brand showed at Paris Fashion Week.
