TOTEME is an evolving studio and exercise in essential clothing that explores the appeal of a modern uniform through distinct design cues, uncompromising craftsmanship, and repetition. Through pieces defined by oversized silhouettes, perfected cuts, and timeless minimalism, they create a well-curated wardrobe that transcends trends and seasons. The TOTEME-look is never loud, but always recognizable through its well-developed and effortless aesthetic.
The Stockholm-based brand was founded by Elin Kling and Karl Lindman in 2014. Before establishing TOTEME, Elin Kling had conveyed her simple and minimalist style universe via her world-renowned blog since 2007 and has therefore been a dictator within Scandinavian style consciousness for ages. TOTEME doesn’t take shortcuts, and their consistent way of thinking is reflected in the products, which strongly convey the perfectionist forces that lie in the design process and the philosophy behind the brand. It is therefore not without reason that legions of women are looking to Elin Kling for inspiration, and that TOTEME in a short time has become a valuable resource for achieving the design aesthetics that she has dictated for ages.TOTEME breathes life into the most essential garments of everyday life and subconsciously encourages a total wardrobe takeover. Good things are worth collecting, which is why TOTEME creates investment pieces that transcend the changing trends of fashion and are suitable for all occasions. Effortlessness is one of the most challenging fashion goals to achieve, and for that reason, we believe that TOTEME is and will remain an absolute game-changer.