These days, streetwear is a very broad term, that practically defines a style era for an entire generation. Many brands are operating under this umbrella, yet, few can say they were a part of its' unfolding. Patta was. In 2004, two friends living in Amsterdam opened a store with a very simple and, frankly, quite relatable purpose: to provide themselves and their friends with a steady supply of hard-to-find footwear.