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Converse is an iconic American shoe company known primarily for its classic canvas sneakers, particularly the Chuck Taylor All-Star. Converse Rubber Shoe Company was founded in 1908 by Marquis Mills Converse in Malden, Massachusetts. Initially, the company focused on producing rubber-soled shoes for men, women, and children, mainly for athletic purposes. In 1917, Converse introduced the All-Star basketball shoe. It was the first athletic shoe specifically designed for basketball players. Basketball player Chuck Taylor joined the Converse sales team in 1921 and made significant contributions to the design and promotion of the All-Star shoe. In recognition of his efforts, the shoe was renamed the "Chuck Taylor All-Star" in 1932. The Chuck Taylor All-Star became immensely popular not only among basketball players but also among the general public. Over the years to come Converse gained popularity among younger generations interested in retro and vintage fashion. Today, Converse remains a prominent player in the sneaker industry, known for its classic designs and cultural significance. Overall, Converse's history is characterized by innovation, cultural influence, and resilience in the face of challenges, making it a celebrated brand in the world of sneakers and fashion.