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The Copenhagen based fashion brand, Saks Potts, has since its founding in 2014, experienced huge success and international recognition. This didn’t happen by accident. The founders, Barbara Potts and Cathrine Saks, have continually created coveted pieces, and with a unique understanding of creating recognizability, several of their designs have become an entire trademark themselves. A need to highlight their brand values and reason more with their clientele of strong, modern women marks a new era, carried by a philosophy of more toned-down elegance, sustainability, sophisticated and long-lasting collections that compliment and empower women around the world. The silhouettes, became more and more innovative and recognisable as the years went by, and this is perhaps what initially gave the girls international acclaim and acknowledgement. Things went fast, as celebrities like Rihanna, Gigi Hadid, Beyoncé and Lady Gaga started floundering the extravagant and very distinct coats. The pressure, expectations and scale of Saks Potts had suddenly gone from independent fashion brand, run by two young women from Copenhagen, to global fashion sensation (still run by two young women from Copenhagen). Naturally, this sort of attention, sometimes, comes with unwanted influence and outside pressure. However, it seems as though, that Barbara and Cathrine have yet to fold under the weight of public demand, as they continue to push the boundaries of their design DNA and the conceptual presentations of the products and collections they produce. From luxury car and motorcycle garage to royal opera house, something indicates that Saks Potts far reaching aesthetics have the potential to continuously evolve and morph as the urban tastes and lifestyle of Saks and Potts organically evolve alongside it.