PARIS MEN'S FASHION WEEK 2026 — BUYING AUTUMN WINTER 26 AND PRE-SPRING 27

January 22-25th

It’s now become a biannual tradition that Victor and I stay at my grandparents’ house the night before we fly to Paris. We want to be as efficient as possible, so we always book the early flight. My grandparents live much closer to the airport — and of course, they insist on waking up at 3:30 a.m. to make us a huge breakfast, even though we swear they don’t need to make anything at all.

And we’re not the only ones chasing efficiency. Every single buyer from Jutland seems to choose the exact same flight. And the fashion people are always easy to spot. We’re the only ones who care — even remotely — about what we’re wearing. At least at the airport.

Friday, January 23rd.

Auralee — always a personal highlight for me. And this season was no different; it just keeps getting better and better. We were met by Michael again this year. Such a cool and nice guy. We also met Maya, very cool and sweet as well ! Not only because she actually complimented the blog I made last time I was in Paris. Pretty cool. Moving on.

This time, serving electrolytes and ginger shots to start — an extremely good touch, and very underrated during fashion week. You never have time to eat or drink between appointments, so stocking up on sodium and vitamins is a must.

The collection was absolutely stunning. Usually, founder Mr. Iwai builds his collections inspired by everyday life — people passing by, maybe people who don’t actually care about what they wear — and that’s a good source of inspiration. The last part I’m just guessing, but who knows.

This season was different. Mr. Iwai asked himself: What makes winter joyful?

And with his team, this collection was their answer. What brings people joy is different for everyone, and there is no right or wrong answer — but this was an absurdly good one. Most noticeable from afar were the colours. I’m not sure why a beautiful array of colours like Auralee’s this season isn’t used more frequently. Maybe I just can’t remember correctly, but it feels like no one else is doing colours like this, especially for a Autumn/Winter collection. And it was extremely strong, sharp, and really felt powerful.

I have to mention it every time: apart from the leather, all of their fabrics are designed from the bottom up. So everything is EXACTLY how Mr. Iwai wants it. Nothing is left to chance. The collection moved through a lot of the usual fabrics: soft cashmeres, tweeds, silk, wools, soft leather, and a couple of Japanese nylon pieces. Some personal favourites, and something I haven’t seen before: exaggerated cashmere corduroy. Incredibly beautiful — available in trousers, a bomber jacket, and a long coat. The silk fleeces this season were beautiful as well. Again, elevated by the amazing colourways, but also — a silk fleece is just a fun and cool concept.

This year, once again, the show was styled by Charlotte Collet — and once again, she killed it. Maybe it’s because she’s my favourite stylist, but the way she does colour blocking, layering, contrasts in fabrics, monotone looks, and all her small quirky details makes it feel extremely personal, and to me, it’s perfection. And just before we left we were handed a cookie and another ginger shot — this one made by Maya. It was even better than the first !

Friday, January 23rd.

Presented inside a brutalist showroom in Saint-Antoine, Paris, was the Comme des Garçons Homme Plus AW26 show. You can easily tell from afar exactly where the Comme des Garçons Homme Plus show is — a lot of people wearing all black, and the occasional person in neon pink or suiting in rainbow colours. Of course with either a top hat or a helmet. Fun!

Just by the people attending the show, you can feel Rei Kawakubo’s influence. For me, Rei Kawakubo’s influence has never translated directly into the clothes she makes. I like a lot of what she does, but most importantly to me, she makes people want to be themselves and dress exactly however they want.

Not everyone is wearing CDG head-to-toe, but it feels like everyone is being themselves, and no one is judging each other based on what they’re wearing. No matter how crazy — or how “boring” — you may dress, no one is going to look at you differently at this show. And looking back on it — that’s extremely special.

The collection was titled Black Hole — and i guess it felt like that? Heavy, intense, and unsettling — but in a great way. Rei Kawakubo does not do easy collections, and this was no exception.

Sculptural tailoring, exaggerated silhouettes and volume, exposed constructions, jumpsuits, shorts, trousers, laced shirting. Classic Homme Plus codes were all there, but pushed to extremes. Most noticeably were the masks and the wigs — Hannibal Lecter– and Jason Voorhees–esque hockey masks.

Jackets with missing backs, some missing fronts, distorted proportions, ruffles, and layered textures. Towards the end, something shifted. White looks appeared. Soft, hopeful, and very moving. A contrast to everything that came before. Light after darkness? Or at least, the possibility of it. I don’t know how she pulls it off, but year after year, at this specific show, it feels original. Rei is a true testament to pushing forward and breaking rules.  

Saturday, January 24th

My first time at the SONO showroom, and our third season buying. SONO was founded by Stephanie and Simon, former designers at Lemaire and The Row, so they know exactly what they’re doing. They care deeply about the entire process — from materials to production — and primarily work with 100% organic textiles, woven in Italy and sewn in France or London. Thanks to their strong network within the industry and among suppliers, they’re able to produce in smaller quantities and avoid overproduction, without compromising on the quality of the fabrics they use.

Inside a small showroom located in the Marais, their new collection was beautifully showcased.

Great, simple, and beautifully made clothes. It all feels very homemade and lived-in, in the best way imaginable. Timeless, considered, and extremely tasteful! A couple more cool details: their lights were all made from leftover fabric. Whenever you produce clothes, there’s obviously going to be leftover fabric — but instead of wasting it, they used it to create these soft, sculptural lamps throughout the showroom. A small detail, but one that perfectly reflects their mindset.

Meta Campania Collective’s newest collection was presented in their showroom / office / store located in the 6th Arrondissement. Another highlight — not only because of the clothes, but because of the people behind the brand. Founder, Creative Director, and CEO Jon told us that this season he drew a lot of inspiration from the Grisons region in Switzerland — a place he frequently visits, and one that’s close to his heart due to family holidays and his family’s origins. Another source of inspiration is Meta Campania Collective’s ongoing collaborative series, Lives and Works In, this year continuing their collaboration with Italian artist Giovanni Leonardo Bassan, who also designed interior pieces for the occasion. They also collaborated with Iranian artist Bibi Setareh Manavi — both artists were featured in the seasonal lookbook.

Every season, Meta Campania's main inspiration is always rooted in the elegance and nonchalance of the way an artist dresses, lives, and works.

Not to pick favourites, but it’s hard not to choose Meta Campania Collective as one of them. We all love different things — jackets, pants, shirts, coats, trousers, whatever it may be. But no matter what you gravitate towards, it’s impossible to argue against the fabrics and materials their collections are made from. It’s simply the best in the world.

There were multiple times in the showroom where I found myself thinking: “I’ve never felt anything like this.” And I’ve been to many stores ! Including cloud-like cashmere silk blends, the softest leather and suedes, their signature wide-wale corduroy, Loro Piana cashmeres, soft wools, and a very specific leopard-printed velvet — everything felt luxurious.

There were varsity bomber jackets, robe-like coats, suede overshirts, corduroy trousers, boiled wool overshirts, and their signature exaggerated cashmere knits . Their “catchphrase”, Uncompromising, is not hard to understand when visiting Meta. Everything is made in the best possible fabrics, crafted by real artisans, with not a single shortcut taken. Yes, this also means an extremely high pricepoint — BUT if you can afford it, or choose to prioritise it, you will not be dissapointed. I assure you.