One brand in particular has always been very special to us at stoy. Clean, sophisticated and unique, Acne Studios never fails to impress, which is also why we carry such a wide and deep selection. An iconic and crucial part of this selection are a large variety of the Acne Studios Face line.
This recurring motif has been a fan favorite for awhile now, decorating shoes, sweaters, bags and t-shirts alike. The recognisable, yet subtle :I smiley has carved out a special place in Acne Studio's collections for many years now, but have you ever wondered where it came from, and what it actually means?
Quite frankly, the story is shockingly mundane Jonny Johannson, the creative director of Acne Studio's was met with an issue one day at a fitting for show. He didn't have a bag... To solve the issue he simply drew two dots with a line on a square piece of paper and plastered it on a bag. The smiley was his personification of a Swedish guy. Not too happy, not too sad, but somewhere in between. Johannson found a humorous way to poke fun of the Swedish mentality while also solving his issue - he now had a bag.
<p>It seems, however, that he got much more than just a bag. The emblem has become the Face of Acne studios in every sense of the word. The easily decoded symbol is a reminder of Acne Studio's slightly ironic and humorous friendliness. Today, the Face is being simultaneously used in men's, women's and kid's wear collections all-together, acting as a red thread between all their collections. So, dive in, explore this incredible part of Acne Studio's universe and get to know it's unsmiling smiley face as;The Swedish Guy.