Pura Utz is a small business with an ambition to make a difference in the industry of production. Bernabela and Anna the two founders of Pura Utz, met each other in Guatemala both working for the same organization. Now they run their business together from Guatemala and Denmark. Their jewelry are made from small glass and freshwater pearls. All pieces are handmade in Guatemala, in a small factory ran by Bernabela and her daughter Elisa. The factory employees a handful of women working with traditional techniques of pearl weaving. The inspiration of the jewelry comes from the traditions of the craft.